Strategy Business Dev. Marketing CRM
  • Market analysis: structure and tendencies
  • Company positioning on its market, identification of growth levers
  • Business financial analysis
A major actor of the telecom industry wished to extend its activity to a new business sector. Latence helped the company identify entry barriers and define its positioning and offer. Latence also contributed to the identification of potential partners for this project.
  • Setting up partnerships
  • Optimizing commercial operations
  • Building tools for general monitoring
  • The holding company of a bank’s foreign subsidiaries wished to build and deploy a new mobile payment offer in all countries. Latence was chosen to identify development paths for this new offer abroad: set-up of the offer, pricing, deployment practical details, and search for commercialization partners.
    • Innovation, new offers launch
    • Defining pricing policy
    • Customer / prospect segmentation
    • Customers portfolio valuation analysis
    A telecom carrier was looking for growth drivers by developing complementary offers, out of the scope of its core-business. Latence was chosen to build innovative offers within the field of insurances in order to reinforce customer loyalty and increase income per user.
    • Defining multi-channels strategy
    • Analyzing customer life cycle
    • Building plans for canvassing customers, retaining them or developing their loyalty
    A specialized consumer credit company was threatened on its core-business by bigger actors. Latence was chosen to redefine the customer journey and identify CRM optimization paths in order to present quality of service as a commercial argument
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